customers are those where you anticipate their needs, provide
solutions to them before they ask and where you are observing to
see if new and/or additional expectations are about ready to be
wrong with just providing customer service?
simply providing good customer service isn't cost effective. It
misses the opportunity to provide the rewards!
you create "WOW" you have planted a very special peg
in the memory of the customer that is easy to recall. It creates
the possibility of the customer telling the story about their
"WOW" experience to many friends, associates and
strangers. It creates the free advertising that you can't place
a momentary value to.
delight brings customers coming back for more. It causes new
customers to come. It takes to out of the realm of being the
same as all the others and places you clearly at the top. It distinguishes
you from the rest. It allows you to sell your product or service
for more money than the competition. It allows you to make more
return on your investment. It allows you to reward your
Delight may be the difference between success or failure!